MODERNIZING MAKKAH’S TAXI SERVICES: THE ROLE OF TECHNOLOGY IN TRANSFORMING PILGRIMAGE TRANSPORT

Makkah, one of the holiest cities in Islam, witnesses an unparalleled influx of pilgrims during the Hajj and Umrah seasons. The logistics of moving millions of people across the city, especially during peak times, presents a massive challenge for authorities and transport services alike. For many years, Makkah’s traditional taxi services were the